Kara Brown and Joe Lynch discuss lead gen for logistics. Kara is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.


About Kara Brown

Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage. Kara was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release. In 2017 after a successful corporate career including SEKO Logistics, OHL (now Geodis), and Rubicon Global, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur’s Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales. 

About LeadCoverage

LeadCoverage is a premier B2B marketing and PR firm dedicated to helping companies increase lead generation through targeted marketing strategies and media coverage. Their team of industry experts, Kara Brown and Will Haraway, specialize in supply chain and logistics services, offering lead gen services that include marketing and sales alignment, perfecting tech stacks, social and email conversions, SEO & PPC, and sales accountability. The LeadCoverage team take pride in their ability to align marketing efforts with sales goals while providing their clients with measurable results.

Key Takeaways: Lead Gen for Logistics with Kara Brown

  • Kara Brown is the Founder and CRO of LeadCoverage, the premier B2B marketing and PR firm dedicated to helping logistics companies increase lead generation through targeted marketing strategies and media coverage.
  • In the podcast interview, Kara and Joe discuss lead gen for logistics, which is the specialty of Kara’s company, LeadCoverage.
  • Kara and her team at LeadCoverage have developed a proven approach to lead generation that is focused on measuring results and getting a positive return on investment (ROI).
  • The LeadCoverage process in a nutshell:
    • Share Good News – a robust content development process enables targeted PR and lead generation campaigns.
    • Track Who’s Interested – follow prospects from first buying signal through closed deal.
    • Follow Up – the LeadCoverage team of virtual sales development reps make the first dial.
    • Measurement – analytics and analysis delivered executive-ready.
  • LeadCoverage has been recognized as one of the fastest-growing, privately owned companies in America by Inc. 5000.

Learn More About Lead Gen for Logistics

Kara on LinkedIn

LeadCoverage on LinkedIn

LeadCoverage

Episode Sponsor: Tusk Logistics

Tusk Logistics is a national network of the best regional parcel carriers that puts Shippers first, with lower costs, reliable service, and proactive support. Tusk save Shippers 40% or more on small parcel shipping. Tusk’s technology connects your parcel operation to a national network of vetted regional carriers, all with pre-negotiated rates and reliable, predictable service. Integrating to your existing software takes minutes, and Tusk has your back with proactive shipper support on each parcel, in real time.

The Logistics of Logistics Podcast