DAT iQ: The Metrics that Matter with Samuel Parker

Samuel Parker and Joe Lynch discuss DAT iQ: the metrics that matter. Samuel is Director of Product Marketing at DAT Freight & Analytics‘ Shipper segment. DAT operates the largest truckload freight marketplace in North America. Shippers, brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on a database of $150 billion in annual market transactions. DAT iQ provides freight intelligence to inform your budget and procurement strategies so you can navigate market volatility with greater confidence and agility.

About Samuel Parker

Samuel is the Associate Director for DAT Freight & Analytics’ Shipper segment. This segment is in the growth stage of its evolution, serving large enterprise brands and their Logistics, Procurement and Supply Chain teams. Samuel is an experienced market strategy and product leader with over 10 years of experience in supply chain logistics and innovation, specializing in helping technology companies build high-performing Go-to-Market teams. Experienced in solutions marketing and portfolio development across SaaS, Supply Chain Software, and OEM Hardware. Samuel has his B.A. degree in Marketing Communications from Central College and Masters of Science degree in Corporate Marketing and Organizational Communications from Northeastern University. Samuel is a board member of CSCMP’s Rocky Mountain Roundtable and is a Certified Product Marketing Manager (CPMM). He lives in Denver, Colorado with his wife and son.

About DAT Freight & Analytics

DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000.

Key Takeaways: DAT iQ: The Metrics that Matter

In the podcast interview, Samuel Parker gave a freight market overview based on DAT’s database of $150 billion in annual market transactions.
- In short, the market has more or less hit bottom, but a recovery will not occur until the first quarter of 2025 – give or take a quarter.
- Predicting the freight market is always tough even for DAT, so follow them for the most up-to-date freight market trends and insights.
The metrics that matter are from DAT IQ and are summarized below:
RateView Analytics:
- Get the most up-to-date pricing data in the industry based on actual contribution data.
- Analyze pricing trends and pinpoint seasonal changes with 13-month pricing histories on each lane.
- Access accurate freight rate forecasts that are over 95% accurate on more than 7 million daily predictions.
- Gain full visibility into spot and contract rates by viewing average rates paid by brokers and shippers on more than 68,000 lanes.
Network Analytics:
- Understand past, present, and future market conditions.
- Identify emerging trends, seasonal shifts, and underperforming aspects of your network.
- Source capacity with precision using supply and demand metrics and forecasts.
- Uncover cost-saving opportunities by optimizing underperforming lanes or carriers.
- Build a resilient and diversified portfolio by negotiating with incumbents or efficiently procuring new carriers.
Analytics Services:
- Tap into DAT’s in-house team of subject matter experts for one-time or ongoing engagements.
- Improve data hygiene with services such as data cleansing and aggregation.
- Integrate data from any DAT product or service to enhance and centralize internal workflows.
- Receive custom reporting solutions tailored to your business operations.