About Matt Castriotta

Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com).

About Castriotta Growth Hacking

Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.

Key Takeaways: Turning Cold Outreach into Gold

• Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.
• They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.
• Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.
• Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience’s minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.
• They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.
• Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.
• They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.

Learn More About Turning Cold Outreach into Gold

Matt Castriotta | Linkedin

Castriotta Growth Hacking | Linkedin

Castriotta Growth Hacking

Matt Castriotta | Calendar

The Good Guys Podcast

Episode Sponsor: TMSA

TMSA – Transportation Marketing & Sales Association

TMSA ELEVATE – Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

Episode Sponsor: Revenova

Contact Us | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Nicole Glenn and Joe Lynch discuss optimizing cold chain while reducing environmental impact. Nicole is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network.

Summary: Optimizing Cold Chain while Reducing Environmental Impact

In this podcast, Nicole Glenn, CEO and Founder of Candor Companies, shares her insights and experiences from her 24-year journey in the transportation industry. She discusses her company’s innovative and sustainable cold chain packaging solutions that maintain frozen or refrigerated temperatures for up to nine days, allowing for more efficient and environmentally friendly shipping. Glenn also delves into the challenges faced by the cold chain industry and how her company’s flexible, customizable solutions can help businesses reduce waste, protect their brand, and optimize their supply chain. Additionally, she shares her strategies for growing her business, the importance of educating people and driving change within the community, and her podcast, LLC Ladies Leadership Coalition, which brings together women in the transportation and logistics industry.

 #SustainableColdChain

#InnovativeShippingSolutions

#WomenInLogistics

About Nicole Glenn

Nicole Glenn is the Founder and CEO of Candor Expedite, a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments backed by a trusted carrier network. Today, Candor is recognized as a leading certified women-owned business headquartered in Texas – with offices in Illinois and Kansas. Nicole navigated through a series of pivotal operational roles within major transportation brokerage companies, immersing herself in the intricate nuances of freight logistics—the essence of moving cargo. Steeped in the daily challenges that shippers and carriers face, she gained invaluable insights to the major obstacles that define the industry landscape. Nicole embraced and transcended these challenges, swiftly rising through the ranks by mastering the art of sales and her ability to collaborate with external and internal teams. She advanced to senior leadership roles including president — solidifying her status as a driving force in the industry. Nicole built her own team to address the lack of transparency in the industry. With her strong network and excellent industry reputation, it wasn’t long before Candor became a top transportation company. She credits her success with an amazing team who consistently provide superior customer service, real-time updates, and open communication. Always looking for new solutions for her customers, Nicole is excited to launch “Candor Cool Chain”, a new division featuring a unique solution for shipping smaller, refrigerated and frozen packages across the U.S. — all while protecting product quality and safety, reducing wasted capacity, keeping costs under control, and minimizing environmental impact. Nicole is a certified member of The Women’s Business Enterprise National Council, a member of The Expedite Association of North America, Women in Trucking, Women in Manufacturing, and the Transportation Intermediaries Association. She won numerous awards: Supply & Demand Chain Executive Pro’s to Know: Overall Winner; Women in Trucking’s Distinguished Women in Logistics; and Enterprising Women of the Year Champion, a tribute to the world’s top female entrepreneurs. Nicole enjoys giving back to the community and industry. She launched The Ladies Leadership Coalition, a popular podcast designed to empower and celebrate female leaders. Nicole and her hosts amplify the voices of trailblazing women in supply chain and logistics. Nicole received her Bachelor of Arts degree from Northwood University and was recently inducted into their Class of Distinguished Women. She frequently presents at industry conferences; and is a regular contributor to trade and business media, including Forbes Small Business Council.

About Candor Expedite

Candor Expedite is a transportation leader known for making its customers heroes by delivering creative, fast, effective, and sustainable solutions for time-sensitive and white glove shipments. Founded in 2017 by industry veteran Nicole Glenn, Candor Expedite is a proud, certified Women’s Business Enterprise (WBENC), privately-held and operated with headquarters in Plano, Texas, and offices in Joliet, Illinois and Kansas City, Kansas. Visit Candor at www.candorexp.com.

Key Takeaways: Optimizing Cold Chain while Reducing Environmental Impact

• Learn about an innovative reusable cold packaging solution that maintains frozen or refrigerated temperatures for up to nine days 
• Discover the growth and expansion of Candor Companies since its inception in 2017 
• Hear about Nicole Glenn’s 24-year journey in the transportation industry, servicing various sectors 
• Understand the challenges faced by the cold chain industry in efficiently transporting small quantities of temperature-sensitive goods 
• Explore sustainable cold chain packaging solutions that maintain temperatures, provide real-time monitoring, and manage chain of custody 
• Learn how makeshift bulkheads and improper freight placement can lead to spoilage and impact a company’s entire business 
• Discover a flexible, sustainable cold chain logistics solution using patented temperature-controlled panels for customized delivery options 

Timestamps

(00:00:00) Optimizing Cold Chain with Reusable Packaging

(00:01:48) Expanding and Innovating in Transportation

(00:03:16) Expedited Shipping in Various Industries

(00:07:05) Building a Synergistic Business Portfolio

(00:07:53) Sustainable Cold Chain Solutions

(00:16:30) Revolutionizing Cold Chain with Innovative Packaging

(00:23:23) Revolutionizing Cold Chain Logistics

(00:29:56) Balancing Effectiveness and Efficiency in Cold Chain

(00:30:36) Pioneering Efficient Temperature-Controlled Shipping Solutions

(00:37:34) Educating on Options and Solving Problems

(00:38:24) Optimizing Cold Chain Logistics

(00:40:38) Inspiring Growth Through Ladies Leadership Coalition

(00:43:05) Growing Your Business with Nicole Glenn

(00:45:43) Nicole’s Insights on Logistics and Supply Chain

Learn More About Optimizing Cold Chain while Reducing Environmental Impact

Nicole Glenn | Linkedin

Candor Expedite | Linkedin

Food Chain – Candor Expedite

Episode Sponsor: TMSA

TMSA – Transportation Marketing & Sales Association

TMSA ELEVATE – Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Summary: Triple Bottom Line Logistics

Tom Raftery, a sustainability expert, discusses the importance of triple bottom line logistics in the supply chain industry. He explains how reducing emissions and making operations more sustainable can lead to cost savings and improved profitability. Raftery shares his journey and insights on how companies can achieve a triple bottom line by utilizing forecasting, technology, and optimizing routes and loads. The podcast also explores the transition towards electric vehicles in various segments and strategies for reducing product returns in e-commerce. Raftery emphasizes the need for companies to start their sustainability journey now to remain competitive in the face of increasing pressures from stakeholders and regulations.

#TripleBottomLineLogistics

#SustainableSupplyChain

#ReducingEmissionsInLogistics

About Tom Raftery

Tom Raftery is a preeminent Sustainability & Technology Executive, Influential Podcast Host of the highly regarded Climate Confident and Sustainable Supply Chain podcasts, and a recognised Thought Leader. As well as being an influential international keynote speaker Tom is a guest lecturer at the prestigious Instituto Internacíonal San Telmo, board advisor for various startups, and former Global Vice President at SAP. Prior to joining SAP, Tom built a successful career as an independent industry analyst, focusing on the Internet of Things, Energy, and CleanTech, while also serving as a Futurist for Gerd Leonhardt’s Futures Agency. With an extensive background in technology and social media dating back to 1991, Tom has co-founded an Irish software development company, a social media consultancy, and the hyper energy-efficient data center, Cork Internet eXchange. Additionally, Tom has made significant contributions to the field of sustainability through his work as an Analyst at industry analyst firm RedMonk, where he led their Sustainability practice for over seven years. His unique blend of expertise and experience makes him a sought-after thought leader in technology, sustainability, and social media.

Key Takeaways: Triple Bottom Line Logistics

• Learn about the concept of triple bottom line logistics and its importance in the supply chain industry
• Discover how reducing emissions is crucial for companies to remain competitive and attract top talent
• Understand the components of the triple bottom line: people, planet, and profit
• Explore how companies can achieve a triple bottom line by making their logistics operations more sustainable and efficient
• Learn how forecasting and technology can significantly reduce food waste, saving money and resources
• Gain insights into the transition towards electrification in the transportation industry, driven by advancements in battery technology and the pursuit of sustainability
• Discover strategies for making supply chains leaner and greener, including better forecasting, route and load optimization, electric vehicles, and reducing returns

Timestamps

(00:00:00) Triple Bottom Line Logistics

(00:00:47) Sustainability and Technology in Supply Chain

(00:04:17) Why Sustainability Matters in Logistics

(00:10:14) Defining the Triple Bottom Line

(00:12:10) Sustainability, Supply Chain, and Podcasting Journey

(00:19:20) Sustainable Logistics: Efficiency Drives Profitability

(00:23:56) Reducing Waste in Food Supply Chains

(00:27:41) Fewer SKUs: A Sustainability Advantage

(00:30:32) Reducing Emissions in Logistics

(00:38:51) The Electrification of Transportation

(00:44:22) The Transition to Electric Vehicles

(00:47:24) Electrifying School Buses and Grid Balancing

(00:51:04) Reducing E-commerce Returns with Better Sizing

(00:55:59) Revolutionizing Online Shopping with 3D Modeling

(00:58:23) Greening Supply Chains with Tom Raftery

(01:00:13) Sustainability: A Journey You Must Start

Learn More About Triple Bottom Line Logistics

Tom Raftery | Linkedin

Tom Raftery | Threads

Tom Raftery | Twitter

Tom Raftery | YouTube Channel

Tom Raftery | Calendar

Tom Raftery | Blog

Tom Raftery | Newsletter

Climate Confident podcast

Sustainable Supply Chain podcast

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

About Samuel Parker

Samuel is the Associate Director for DAT Freight & Analytics’ Shipper segment. This segment is in the growth stage of its evolution, serving large enterprise brands and their Logistics, Procurement and Supply Chain teams. Samuel is an experienced market strategy and product leader with over 10 years of experience in supply chain logistics and innovation, specializing in helping technology companies build high-performing Go-to-Market teams. Experienced in solutions marketing and portfolio development across SaaS, Supply Chain Software, and OEM Hardware. Samuel has his B.A. degree in Marketing Communications from Central College and Masters of Science degree in Corporate Marketing and Organizational Communications from Northeastern University. Samuel is a board member of CSCMP’s Rocky Mountain Roundtable and is a Certified Product Marketing Manager (CPMM). He lives in Denver, Colorado with his wife and son.

About DAT Freight & Analytics

DAT Freight & Analytics operates the largest truckload freight marketplace in North America. Shippers, transportation brokers, carriers, news organizations and industry analysts rely on DAT for trends and data insights based on more than 400 million freight matches and a database of $150 billion in annual market transactions.Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a constituent of the Nasdaq 100, S&P 500, and Fortune 1000.

Key Takeaways: DAT iQ: The Metrics that Matter

• In the podcast interview, Samuel Parker gave a freight market overview based on DAT’s database of $150 billion in annual market transactions.
  • In short, the market has more or less hit bottom, but a recovery will not occur until the first quarter of 2025 – give or take a quarter.
  • Predicting the freight market is always tough even for DAT, so follow them for the most up-to-date freight market trends and insights.
• The metrics that matter are from DAT IQ and are summarized below:
• RateView Analytics:
  • Get the most up-to-date pricing data in the industry based on actual contribution data.
  • Analyze pricing trends and pinpoint seasonal changes with 13-month pricing histories on each lane.
  • Access accurate freight rate forecasts that are over 95% accurate on more than 7 million daily predictions.
  • Gain full visibility into spot and contract rates by viewing average rates paid by brokers and shippers on more than 68,000 lanes.
• Network Analytics:
  • Understand past, present, and future market conditions.
  • Identify emerging trends, seasonal shifts, and underperforming aspects of your network.
  • Source capacity with precision using supply and demand metrics and forecasts.
  • Uncover cost-saving opportunities by optimizing underperforming lanes or carriers.
  • Build a resilient and diversified portfolio by negotiating with incumbents or efficiently procuring new carriers.
• Analytics Services:
  • Tap into DAT’s in-house team of subject matter experts for one-time or ongoing engagements.
  • Improve data hygiene with services such as data cleansing and aggregation.
  • Integrate data from any DAT product or service to enhance and centralize internal workflows.
  • Receive custom reporting solutions tailored to your business operations.

Learn More About DAT iQ: The Metrics that Matter

Samuel Parker | Linkedin

DAT Freight & Analytics | Linkedin

DAT Freight & Analytics | Shippers

DAT | DAT iQ

DAT | Speakers

Freightvine Podcast – DAT

MIT Center for Transportation and Logistics with Chris Caplice | The Logistics of Logistics

Navigating Market Uncertainty with Sarah Bertram | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat. Steve is the Founder and Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm. 

About Steve Elwell 

Steve is the Founder and since 2010 Managing Director of iDev Partners a boutique leadership, business strategy and turnaround consulting firm located in Farmington Hills, MI. In this role he has helps leaders and organizations realize their potential and mission. Steve has lead multiple technology, manufacturing, and start-up businesses as CEO, COO, and President. His consulting clients include large publicly traded corporations and family businesses in industries from logistics to aerospace. Prior to strategy and turnaround, Steve ran an IT, and automation businesses and owned a retained executive search firm. He earned an MBA from Wayne State University in Detroit, and a BA in Economics and Management from Albion College, in Albion, MI. Steve, his wife Kris, and their two children live in Farmington Hill, MI.

About iDev

iDev serves leaders and businesses in their transition from good to great. We develop clarity and translate that clarity into action and durable sustainable gains. Our approach brings together vision, talent, technology, around realistic solutions, and deliberate high-energy execution. iDev has been successful in diverse situations including turnaround and transformation, crisis management, and strategic growth. iDev leaders have prior consulting experience as well as tenure as C-suite function heads and CEOs.

Key Takeaways: Freight Recession: Opportunity or Threat

• Steve Elwell and Joe Lynch discuss freight recession: opportunity or threat:
  • Freight Recession Deepens: The initial predictions underestimated the severity and duration of the freight recession.
  • The Burning Question: Steve Elwell and Joe Lynch tackle the burning question: is it a threat or an opportunity?
  • Not a Shared Fate: While everyone feels the recession’s impact, companies can choose their response.
  • Leaders Seize the Opportunity: Top leadership teams see the downturn as a chance to leapfrog competitors, not just survive.
  • Unlocking Growth: Steve Elwell unveils a simple customer-focused assessment tool to help businesses capitalize on this chance.
• iDev prioritizes empowering your people for lasting improvement. They understand that sustained success requires incentivized and passionate teams, which is why they focus on fostering long-term engagement.
• Results from day one. iDev delivers immediate value from the first meeting. They believe in swift action and maximizing the impact of the partnership from the outset.
• iDev provides the technological expertise, but your leadership and talent propel it further. They act as a catalyst, helping your team reach its full potential.
• Beyond project hours, your success is their passion. iDev invest in your business and the personal growth of your team members.
• iDev commitment fosters genuine connections, transforming clients into long-term partners. At iDev, professionalism thrives alongside genuine care – because business is, after all, personal.
• iDev core values: Action, Excellence, Leadership.

Learn More About Freight Recession: Opportunity or Threat

Steve Elwell | Linkedin

iDev | Linkedin

Supply Chain Disruptions Are Here to Stay with Steve Elwell | The Logistics of Logistics

3 Emerging Supply Chain Trends with Steve Elwell | The Logistics of Logistics

Make Heroes, Make Money with Steve Elwell | The Logistics of Logistics

Avoiding Fear, Uncertainty, and Doubt in Sales with Steve Elwell | The Logistics of Logistics

The Number One Reason Why People Buy with Steve Elwell | The Logistics of Logistics

The Only 3 Ways to Improve Your Sales with Steve Elwell | The Logistics of Logistics

Understanding the Buying Process with Steve Elwell | The Logistics of Logistics

Entering New Logistics Markets with Steve Elwell | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.

Dean Duffin and Joe Lynch discuss understanding the Canadian logistics landscape. Dean is Co-founder and CEO of Linear Logistics, one of Canada’s fastest growing full-service third-party logistics companies.

About Dean Duffin

Growing up enjoying the small-town Alberta lifestyle, Dean excelled academically. He graduated high school with honors and pursued a Bachelor of Commerce degree at the University of Alberta, with a focus on international business and new venture creation. Upon completing his education, he relocated to Calgary, where he started his journey in the logistics industry with a prominent Fortune 500 company. Demonstrating a remarkable ability to rapidly expand teams and provide proactive leadership, he earned early success. This success, coupled with invaluable learning experiences, paved the path to the establishment of Linear Logistics, a full-service logistics firm based in Calgary. With a strong dedication to unparalleled customer service, Linear Logistics has flourished under his and his co-founder, Andrew’s guidance. They grew from a duo to a team of over 40 logistics professionals across operations in multiple locations across Canada. Outside of his professional pursuits, Dean is an avid outdoors enthusiast, indulging in activities such as mountain biking, snowboarding, and hockey, both as a player and coach. Additionally, he devotes a significant amount of his time to non-profit organizations, driven by his belief in the importance of charity.

About Linear Logistics

A decade strong, Linear Logistics has solidified its reputation as a premier transportation and logistics solutions provider. Headquartered in Calgary with a strategic footprint across Saskatchewan, Alberta, and Ontario, Linear Logistics seamlessly services clients throughout North America. Their ongoing expansion into the British Columbia market reflects a dedication to broadening reach and catering to diverse business needs. At Linear, customer satisfaction remains paramount. By leveraging extensive experience and knowledge, they consistently uphold their commitment to customer-centric service, streamlining supply chain operations for valued clients. Their dedicated workforce strives to make a difference in the logistics world through proactive service and transparent communication. Efficient information management and real-time updates empower clients to make informed decisions. By entrusting their freight to Linear, clients gain access to customized solutions that optimize efficiency, allowing them to focus on core competencies. Linear prides itself on exceeding expectations, fostering innovative solutions, and delivering continuous value to partners.

Key Takeaways: Understanding the Canadian Logistics Landscape

• Dean Duffin and Joe Lynch discuss the Canadian logistics landscape including the unique challenges for each of the 5 regions that make up Canada:
  • Atlantic Provinces
  • Central Canada
  • Prairie Provinces
  • West Coast
  • Northern Territories
• With over 10 years of experience, Linear Logistics is a leading provider of transportation and logistics solutions across North America.
• Headquartered in Calgary, Canada, they operate strategically in Saskatchewan, Alberta, Ontario, and are expanding into British Columbia.
• Linear prioritizes customer satisfaction by offering custom-tailored solutions and streamlining supply chain operations.
• Their team is dedicated to making a difference through proactive service, clear communication, and efficient information management.
• Real-time updates empower clients to make informed decisions regarding their freight.
• By partnering with Linear, businesses gain access to solutions that optimize efficiency, allowing them to focus on core strengths.
• Linear goes beyond expectations by fostering innovative solutions and delivering continuous value to clients.

Learn More About Understanding the Canadian Logistics Landscape

Dean Duffin | LinkedIn

Linear Logistics | LinkedIn

Linear Logistics

Calgary: A top transportation and logistics hub | Calgary Economic Development

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Ed Burns and Joe Lynch discuss getting good shipper freight. Ed is the CEO of Burns Logistics, a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals.

About Ed Burns

Ed Burns loves to connect people. It’s amazing what can happen when good people come together. He asks big questions in the hope of finding big answers. He started his first real business at 20, a marketing agency which he sold after running for seven years. He grew up around the freight world and is fascinated by big trucks. He joined the family business in 2020 while the world was ending, and is committed to making transportation a better place for both shippers and carriers. For fun, he builds sandcastles. They are a wonderful analogy for what it takes to build businesses: time, effort, caring, and willingness to let go. He is a husband and father and believes that kids hold the key to happiness because they see everything with a sense of wonder.

About Burns Logistics

Burns Logistics is a transportation sales agency that connects shippers and carriers in a way that helps both to achieve their goals. They believe in a world where freight gets where it needs to be on time, in full, while everyone involved makes a good living. They represent a book of asset carriers and match them with shippers who value relationships and service.

Key Takeaways: Getting Good Shipper Freight

• Burns Logistics is a transportation sales agency that connects shippers and carriers.
• Their services include regional, national, and reefer and dry van truckload transportation.
• They also specialize in warehouse space in the New York market, the Lehigh Valley, and Atlanta area.
• Burns Logistics helps shippers by finding carriers, negotiating rates, and managing logistics.
• They offer additional services such as HAZMAT transportation, expedited shipping, flatbed trailers, LTL (less-than-truckload) shipping, and more.
• Burns Logistics prioritizes building strong relationships with their clients and providing excellent customer service.

Learn More About Getting Good Shipper Freight

Ed Burns | Linkedin

Burns Logistics | Linkedin

Burns Logistics

Crazy Ideas from Ed Burns

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Elisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image.

About Elisabeth Barna

Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry Affairs & Senior Advisor, she played a pivotal role in the industry’s image campaign by telling the story of trucking.  She worked tirelessly to amplify the professional truck driver, the industry’s safety record and career opportunities. Elisabeth drove the association’s image programs, member communications strategy, and oversaw ATA events and education.  She steered the industry-wide image movement Trucking Moves America Forward. Elisabeth received the “J.R. ‘Bob’ Halladay” Award and the American Logistics Aid Network’s 2021 Humanitarian Logistics Award. She is secretary of St. Christophers Truckers Relief Fund, a member of Truckers Against Trafficking Advisory Council and a founding member of DOT’s Women of Trucking Advisory Board.

About EAB Strategies

EAB Strategies provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Led by a driven and passionate leader with nearly 35 years in the trucking industry, Barna’s ability to amplify the voice of the industry through storytelling is unmatched.  She offers public speaking and media training for professional truck drivers and emerging leaders. EAB Strategies provides opportunities through professional driver focus groups and surveys that deliver confidential feedback on company culture, policies and products that help attract new candidates, retain drivers, or improves product or pitch. She provides expertise in event content, logistics and marketing. Engagement is important in any business and EAB Strategies will identify and create initiatives to engage leaders, employees, members, communities, and the media. Barna’s work with emerging leader programs, driver programs, and association and charity programs are a testament to her ability to deliver results.

Key Takeaways: Making Drivers Happy

• EAB Strategies specializes in communications and marketing services for transportation and logistics companies.
• They offer program development to help companies grow their brand and public image.
• Led by Elisabeth Barna, a leader with 35 years of experience in the trucking industry, EAB Strategies offers a deep understanding of the sector.
• Barna excels at amplifying the voice of the transportation and logistics industry through compelling storytelling.
• EAB Strategies provides public speaking and media training for professional truck drivers and emerging leaders.
• They identify and create initiatives to engage various audiences including leaders, employees, members, communities, and the media.
• Barna’s experience with emerging leader programs, driver programs, and association/charity work demonstrates EAB Strategies’ ability to deliver successful communication solutions.

Learn More About Making Drivers Happy

Elisabeth Barna | Linkedin

Wreaths Across America | Linkedin

Wreaths Across America

Elisabeth serves on the board of the following organizations:

St. Christophers Truckers Relief Fund

TAT Everyday Heroes

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube