About Matt Castriotta

Matt Castriotta is a Growth Hacking and B2B Marketing/Strategy Expert. Before starting Castriotta Growth Hacking, he spent over 10 years closing some of the biggest logistics freight spends in the world at a family-owned, 3PL. He loves people, process, and technology. When he’s not working, he spends his time with an amazing girlfriend that he met through his panel style dating podcast (thegoodguyspodcast.com).

About Castriotta Growth Hacking

Castriotta Enterprises Growth Hacking creates custom tailored, B2B demand generation solutions to help executives, entrepreneurs, sales leaders and staff grow B2B focused companies faster than they ever thought was possible.

Key Takeaways: Turning Cold Outreach into Gold

• Castriotta Growth Hacking helps sales teams overcome scarcity mentality and adopt an abundance mindset for consistent lead generation.
• They offer professional coaching to address specific challenges faced by salespeople, such as crafting responses to prospects, navigating internal processes, and handling objections.
• Their services focus on optimizing sales workflows by reducing time spent on tasks like prospect vetting and replicating successful sales behaviors across teams.
• Castriotta Growth Hacking assists with crafting narratives to position companies as trusted advisors in their target audience’s minds. They offer services like outlining, ghostwriting, and pitching content to relevant publications.
• They advocate for a programmatic approach to lead nurturing through email and LinkedIn campaigns to secure sales appointments.
• Castriotta Growth Hacking provides solutions to reach decision-makers efficiently using various methods including LinkedIn targeting, email marketing, text message marketing, and direct mail campaigns.
• They offer consultations to help businesses select and implement the right technology stack for their growth hacking needs. This includes data enrichment and marketing automation tools.

Learn More About Turning Cold Outreach into Gold

Matt Castriotta | Linkedin

Castriotta Growth Hacking | Linkedin

Castriotta Growth Hacking

Matt Castriotta | Calendar

The Good Guys Podcast

Episode Sponsor: TMSA

TMSA – Transportation Marketing & Sales Association

TMSA ELEVATE – Transportation Marketing & Sales Summit

Building a Freight Sales & Marketing Community | The Logistics of Logistics

Episode Sponsor: Revenova

Contact Us | Revenova

The CRM-Powered TMS with Michael Horvath | The Logistics of Logistics

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Jim Waters and Joe Lynch discuss driving sales pipeline. Jim is the Founder of FreighTech, an advisory and fractional CMO service that helps logistics technology providers acquire more customers.

Elisabeth Barna and Joe Lynch discuss making drivers happy. Elisabeth is the Founder of EAB Strategies, a company that provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image.

About Elisabeth Barna

Elisabeth Barna is a seasoned veteran in the trucking industry with 34 years of experience. In 2023, she founded EAB Strategies, LLC, a consulting business where she continues to work within the transportation and logistics industry. During her 25-year tenure at American Trucking Associations, most recently EVP, Industry Affairs & Senior Advisor, she played a pivotal role in the industry’s image campaign by telling the story of trucking.  She worked tirelessly to amplify the professional truck driver, the industry’s safety record and career opportunities. Elisabeth drove the association’s image programs, member communications strategy, and oversaw ATA events and education.  She steered the industry-wide image movement Trucking Moves America Forward. Elisabeth received the “J.R. ‘Bob’ Halladay” Award and the American Logistics Aid Network’s 2021 Humanitarian Logistics Award. She is secretary of St. Christophers Truckers Relief Fund, a member of Truckers Against Trafficking Advisory Council and a founding member of DOT’s Women of Trucking Advisory Board.

About EAB Strategies

EAB Strategies provides communications and marketing expertise to transportation and logistics companies, as well as program development for companies seeking to grow their brand and image. Led by a driven and passionate leader with nearly 35 years in the trucking industry, Barna’s ability to amplify the voice of the industry through storytelling is unmatched.  She offers public speaking and media training for professional truck drivers and emerging leaders. EAB Strategies provides opportunities through professional driver focus groups and surveys that deliver confidential feedback on company culture, policies and products that help attract new candidates, retain drivers, or improves product or pitch. She provides expertise in event content, logistics and marketing. Engagement is important in any business and EAB Strategies will identify and create initiatives to engage leaders, employees, members, communities, and the media. Barna’s work with emerging leader programs, driver programs, and association and charity programs are a testament to her ability to deliver results.

Key Takeaways: Making Drivers Happy

• EAB Strategies specializes in communications and marketing services for transportation and logistics companies.
• They offer program development to help companies grow their brand and public image.
• Led by Elisabeth Barna, a leader with 35 years of experience in the trucking industry, EAB Strategies offers a deep understanding of the sector.
• Barna excels at amplifying the voice of the transportation and logistics industry through compelling storytelling.
• EAB Strategies provides public speaking and media training for professional truck drivers and emerging leaders.
• They identify and create initiatives to engage various audiences including leaders, employees, members, communities, and the media.
• Barna’s experience with emerging leader programs, driver programs, and association/charity work demonstrates EAB Strategies’ ability to deliver successful communication solutions.

Learn More About Making Drivers Happy

Elisabeth Barna | Linkedin

Wreaths Across America | Linkedin

Wreaths Across America

Elisabeth serves on the board of the following organizations:

St. Christophers Truckers Relief Fund

TAT Everyday Heroes

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

John Marrow and Joe Lynch discuss the life science supply chain. John is the President at RRD Supply Chain Solutions,  a recognized provider of global life science supply chain services with decades of experience in developing and delivering value-add solutions to the life science sector.

About John Marrow

John Marrow is the President of RRD Supply Chain Solutions. With more than 30 years of experience in the supply chain industry, John has lived and worked in eight different countries in a variety of different roles across quality, supply chain, customer service, sales and operations. Today, as the president of RRD Supply Chain Solutions, he leads a team of more than 2,000 employees in facilities across the globe.

About RRD Supply Chain Solutions

RRD Supply Chain Solutions, part of RRD, has over four decades of experience helping clients from various industries including; medical device, diagnostics, consumer electronics and collectibles sectors — optimize their supply chains while leveraging RRD’s ISO 13485 accredited facilities across the globe and its ability to scale quickly to facilitate time-sensitive projects. RRD Supply Chain Solutions offers a comprehensive suite of services that includes solution design, print, packaging & labeling, sourcing, configuring, postponement & fulfillment. The company’s solution design, expertise, systems, processes, and precise project execution effectively help customers improve their market share, profits and speed-to-market.

Key Takeaways: The Life Science Supply Chain

• John Marrow and Joe Lynch discuss the life science supply chain including:
  • Regulatory compliance
  • Why life science companies partner with companies like RRD
  • Nearshoring and total cost
  • The need for a flexible and resilience supply chain partner
• RRD Supply Chain Solutions is a part of RRD, a global provider of marketing, packaging, print, and supply chain solutions.
• They offer a suite of services specifically for the life science sector, including solution design, packaging, and fulfillment. They understand the unique needs of life science companies in terms of specific packaging requirements and timely delivery of products.
• RRD’s services aim to help life science companies improve their market share, profits, and speed-to-market.
• Compliance Expertise: RRD’s experience in regulated industries like pharmaceuticals and medical devices translates to familiarity with life sciences regulations, ensuring compliance throughout your supply chain.
• Streamlined Efficiency: RRD’s comprehensive and accredited solutions help Life Science companies capture market opportunities while minimizing costs associated with bringing healthcare products to market.
• RRD’s Life Science services streamline product commercialization:
  • Creative execution: Aligned pre-production services across the product lifecycle.
  • Marketing communications: Scalable expertise for HCP and consumer communications.
  • Packaging: cGMP-compliant production and management of complex supply chains.
  • Kitting & Fulfillment: Regulatory-compliant network for efficient execution of complex distribution.

Learn More About The Life Science Supply Chain

• John Marrow | LinkedIn
• RRD Supply Chain Solutions | LinkedIn 
• RRD Supply Chain Solutions
• RRD’s Diagnostic Drivers Report
• Leveraging Nearshoring for Resilient Operations
• Leveraging a Hybrid Approach to Nearshoring and Offshoring
• RRD Facility Spotlight: Brno
• Engage and Retain Health Plan Members with Wellness Kits
• Industry Perspective: Making Sense of This Supplier-Consolidation Era in Life Sciences
• 5 Questions that Drive Conversations Around Sustainable Packaging Design

2024 Conferences attended by RRD Supply Chain Solutions:

• RRD Supply Chain Solutions will be exhibiting at MD&M WEST 2024
• RRD Supply Chain Solutions will be participating at:
  • American Diabetes Association – Scientific Sessions (ADA)
  • HLTH Europe
  • MD&M EAST 2024
  • Association for Diagnostics & Laboratory Medicine – ADLM
  • National Association of Chain Drug Stores – NACDS Total Store Expo
  • HLTH USA

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Nick Klingensmith and Joe Lynch discuss becoming a better salesperson. Nick is the Founder and CEO of Stride Motivation, a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Nick is an expert at helping achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts.

About Nick Klingensmith

After being thrown out of a Las Vegas hotel in a drunken haze, jeopardizing his career and relationships, Nick Klingensmith had to make a change. A 4-time cancer survivor, type-1 diabetic, recovering alcoholic with herniated discs, nerve damage and sleep apnea, he defies it all when he finds Obstacle Course Racing. Refusing to accept his limitations, he’s completed over 100 Spartan Races, 6 Major Marathons, several Ultras and scores of other obstacle and endurance events. As someone who has walked the path of a sales professional, Nick is an expert in propelling other achievement-driven professionals and leaders to overcome fear and rejection and push past self-limiting doubts, by inspiring them to take purposeful action towards their goals. Nick is a raw and passionate storyteller who holds nothing back when revealing who he used to be and the person he is now.

About Stride Motivation

Stride Motivation, LLC is a dynamic company dedicated to transforming lives through inspiring keynote speeches and mindset coaching. Rooted in the inspiring journey of overcoming significant health challenges and personal struggles, the company serves as a beacon for achievement-driven professionals and leaders. Through compelling storytelling drawn from the world of endurance racing, Stride Motivation empowers individuals to conquer fear, rejection, and self-limiting doubts. Specializing in coaching sales teams and remote professionals, the company imparts valuable insights on developing a resilient mindset for success. Stride Motivation is not just a company; it’s a catalyst for helping others discover their inner strength, reach their goals, and become the best version of themselves.

Key Takeaways: Becoming a Better Salesperson

• Nick Klingensmith is the Founder and CEO of Stride Motivation, a company dedicated to transforming lives through inspiring keynote speeches and mindset coaching.
• Fueled by resilience: Founded on a real-life journey of overcoming adversity, Stride Motivation understands the grit it takes to achieve ambitious goals.
• Storytelling for empowerment: Drawing on the world of endurance racing, they use compelling narratives to inspire individuals to conquer fear, doubt, and rejection.
• Mindset coaching for teams and individuals: Specializing in sales teams and remote professionals, they offer coaching to build resilient mindsets for success in demanding environments.
• Transformation Beyond Business: More than just a company, Stride Motivation is a catalyst for personal growth, helping individuals unlock their potential and become the best versions of themselves.

Learn More About Becoming a Better Salesperson

Nick Klingensmith | Linkedin

Stride Motivation | Linkedin

Stride Motivation | Website

Instagram: @stridemotivation

TikTok: @stridemotivation

Twitter: @stridemotivatio

YouTube: @stridemotivation

Threads: @stridemotivation

Email: Booking@stridemotivation.com

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Jim Bierfeldt and Joe Lynch discuss what’s inside the shipper mind. Jim is the Founder and President of Logistics Marketing Advisors, a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth.

About Jim Bierfeldt

Jim Bierfeldt is the Founder and President of Logistics Marketing Advisors. Jim has had a 35-year career in marketing and communications, including 25+ within the logistics industry. He ran marketing for a large 3PL before launching his own marketing agency, Logistics Marketing Advisors, which focuses exclusively on providing marketing strategy and services to logistics businesses.  His expertise includes strategic planning, brand positioning, advertising, public relations, website strategy and design, and development of white papers, case studies and other content. Jim has worked with both smaller, regional logistics companies and multi-billion dollar global firms, all of whom benefit from his unique combination of marketing expertise and logistics industry knowledge. Jim holds a Masters Degree in Communications from Fordham University and has been an active in CSCMP, WERC and the IWLA. His hobbies include running (including multiple marathons).

About Logistics Marketing Advisors

Logistics Marketing Advisors (LMA) is a full-service marketing agency exclusively focused on helping logistics businesses drive profitable growth. Our niche focus gives us the industry understanding and contacts required to market effectively to logistics decision makers. We’re a HubSpot-certified, inbound marketing agency with the following specialties: branding and positioning strategy, lead generation, web design and development, content marketing, public relations, and creation of branded and educational content like videos, case studies, white papers and other sales support materials. LMA’s approach recognizes that logistics services today are BOUGHT, not sold. Marketing tactics that interrupt and annoy busy logistics executives get ignored. These buyers now have access to a wealth of information and do their own research on how to solve supply chain problems, and what providers can do to help. At LMA, we help logistics businesses get found by prospects during this research phase. Instead of building a marketing engine to solicit, we build an engine that naturally attracts the best prospects. The best way to do that is with helpful, provocative content that leads prospects to conclude, for themselves, that your company has the best solution for their specific challenge.

Key Takeaways: Inside the Shipper Mind

Learn More About Inside the Shipper Mind

Jim’s LinkedIn

Logistics Marketing Advisors (LMA) LinkedIn

Logistics Marketing Advisors (LMA)

2022 Survey Results: Buyers of Logistics Services Provide Advice on How to Get Their Attention

Episode Sponsor: Wreaths Across America

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Kevin Hill and Joe Lynch discuss the freight brokerage market. Kevin is the owner of Brush Pass Research, a sales and marketing research firm that helps companies sell to freight brokerages across North America.

Kevin Hill on LinkedIn

Brush Pass Research on LinkedIn

Brush Pass Research website

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Stephanie Cannon and Joe Lynch discuss ecommerce logistics innovation. Stephanie is the Senior Vice President of Operations Excellence and Collaborative Innovation at Pitney Bowes, a global shipping and mailing company that provides technology, logistics, and financial services to help clients simplify the complexities of sending parcels and mail.

About Stephanie Cannon

As SVP of Operations Excellence and Collaborative Innovation at Pitney Bowes, Stephanie Cannon leads the Operational Excellence group consisting of the Automation & Systems Innovation, Industrial Engineering, Operational Excellence, and Workforce Optimization groups. Through this, she is responsible for the expansion of technology innovation across the Pitney Bowes Global Ecommerce business unit through strategic collaboration with robotics and automation partners. This collaborative innovation promotes growth and accelerates the modernization and expansion of the Pitney Bowes ecommerce logistics network with technology solutions that are redefining warehouses and last mile delivery.

About Pitney Bowes

Pitney Bowes is a global shipping and mailing company that provides technology, logistics, and financial services to help clients simplify the complexities of sending parcels and mail. It serves more than 90% of the Fortune 500.

Key Takeaways: Ecommerce Logistics Innovation

• Stephanie Cannon is the SVP of Operations Excellence and Collaborative Innovation at Pitney Bowes, a global shipping and mailing company that provides technology, logistics, and financial services to help clients simplify the complexities of sending parcels and mail.
• Pitney Bowes offers a wide range of ecommerce and retail solutions that help businesses of all sizes grow their business and improve their customer experience.
• Pitney Bowes’ ecommerce and retail solutions are used by some of the world’s largest and most successful companies, including Amazon, eBay, Walmart, and Target.
• Pitney Bowes’ Operational Excellence group consisting of the Automation & Systems Innovation, Industrial Engineering, Operational Excellence, and Workforce Optimization groups:
• The Pitney Bowes Operational Excellence group is responsible for driving continuous improvement and innovation across the company’s global operations.
• The group is focused on improving efficiency, reducing costs, and enhancing the customer experience.
• The group’s key areas of focus include automation, industrial engineering, operational excellence, and workforce optimization.
• The Automation & Systems Innovation group is responsible for developing and implementing new automation technologies to improve efficiency and reduce costs.
• The Industrial Engineering group is responsible for designing and optimizing manufacturing and assembly processes.
• The Operational Excellence group is responsible for developing and implementing continuous improvement initiatives across the company.
• The Workforce Optimization group is responsible for developing and implementing programs to improve workforce productivity and engagement.
• The Pitney Bowes Operational Excellence group is committed to continuous improvement and innovation, and is playing a key role in helping the company achieve its goals.

Learn More About Ecommerce Logistics Innovation

Stephanie on LinkedIn

Pitney Bowes website

Pitney Bowes on LinkedIn

Pitney Bowes on Facebook

Pitney Bowes on Twitter

Pitney Bowes on Instagram

Pitney Bowes website

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube

Chris Peer and Joe Lynch discuss building a foundation for sales. Chris is the Founder of SyncShow, G8P, and the author of the book, “The Great 8 Pillars of ROI-Driven Marketing.”

About Chris Peer

Chris Peer is a highly experienced professional in the field of B2B digital marketing strategy, lead generation, and marketing consultancy for manufacturing firms. With over 20 years of expertise, Chris has made significant contributions to the industry. As the founder and CEO of G8P and SyncShow, Chris has established himself as a successful entrepreneur and author. His companies have developed the Great 8 Pillars, a transformative approach to marketing that turns the department from a corporate expense into a profit center. Chris has worked with numerous companies, helping them scale through the implementation of world-class marketing best practices. His perspective on marketing operations goes beyond tactical methodologies, focusing on people, strategies, systems, and software to drive success. Chris continues to dedicate his efforts to assisting B2B manufacturing companies through his companies, consulting services, and speaking engagements. His credentials include being the founder and CEO of SyncShow, a B2B marketing agency, founder and CEO of G8P, a marketing consulting firm, author of the Great 8 Pillars of ROI-Driven Marketing, two-time INC 5000 winner, and a certified StoryBrand Implementer.

About SyncShow

Adam Vazquez and Joe Lynch discuss growing a brand and a business. Adam is the CEO of Heard Media, a marketing firm that specializes in creating audio and video content that educates, entertains, and engages target markets.

About Adam Vazquez

Adam Vazquez is an experienced marketing leader who serves as the CEO of Heard Media. Adam has built memorable growth stories for numerous companies throughout the supply chain, healthcare, and technology industries, and is a leading mind for growth and marketing in the B2B space. Applying the strategies and methodologies he learned while serving Fortune 1000 brands as a strategist, Adam brings both creative and practical strategies that move the needle for the mid-market companies he serves. Adam is also an entrepreneur. After leaving VaynerMedia, he co-founded Heard Media and has built the company to what it is today using many of the same strategies and techniques he employs for his clients. He is a trusted consultant to mid-market CEOs and an entertaining public speaker on the topics of brand, b2b growth, creative campaigns, and content marketing. Adam’s work has won several awards from the American Advertising Federation as well as being a finalist for a Cannes Lion. Notable credits include: Writer of “The Stain”, Executive Producer of “The Future of Supply Chain”, Executive Producer of “The Data Stack Show”, Executive Producer of “Trending Thoughts with Torrey Smith”, and Host and Executive Producer of “Content is for Closers”.

About Heard Media

Heard Media is a company that exists to help businesses find and serve their customers through audio and video content. They believe that growing a business online is crucial for its future success. Their Custom Content Framework, which has generated millions of dollars in revenue for their clients, is now available to all businesses. Heard Media’s Custom Content Growth Model consists of three phases: Clarify, Create, and Convert. In the Clarify phase, their team uses a combination of research, industry reports, and experience to help businesses determine the best platforms to promote their content campaigns. The Create phase focuses on bringing ideas to life through design, including show/series identity, logo development, web and landing page development, and more. Finally, in the Convert phase, Heard Media ensures that the content drives business results by maximizing exposure and implementing measurement systems. They also offer supply chain and logistics services specifically tailored to the trucking industry.

Key Takeaways: Growing a Brand and a Business

•  Heard Media specializes in creating audio and video content that educates, entertains, and engages target markets.
• Their Custom Content Framework has generated millions of dollars in revenue for clients and is now available to new customers.
• They offer a Custom Content Growth Model that includes strategies such as brand and content strategy, audience research, competitive analysis, and digital content roadmap.
• Heard Media believes in the importance of preparation and uses a mix of first and third-party research, industry reports, and decades of experience to help clients decide the best place to promote their content campaigns.
• They bring ideas to life through design, whether it’s visual or audio, and offer services such as show/series identity, logo development, web and landing page development, and visual asset development.
• Results are a priority for Heard Media, and they ensure that content drives business over the long-term by providing platform selection, paid ads management, email marketing campaign development, and analytics services.
• They also serve the trucking industry by offering brand and content strategy, audience research, competitive analysis, and digital content roadmap services.
• Heard Media understands the importance of blending business and brand into a cohesive entity that resonates with the target audience.
• They believe in the power of creativity and its role in executing successful content campaigns.
• Heard Media takes pride in their ability to take the guesswork out of growth and help businesses thrive online.

Learn More About Growing a Brand and a Business

Adam on LinkedIn

Adam’s Letter on LinkedIn

Adam’s Newsletter

Heard Media on LinkedIn

Heard Website

Adam’s Podcast

The Drum | US Ad Of The Day: Flock Freight Quantifies A ‘fuckload’ For Blue’s Clues’ Steve Burns

Episode Sponsor: Tomorrow.io

The Biggest Risk Facing Truck Drivers with Dan Slagen

The Logistics of Logistics Podcast

• If you enjoy the podcast, please leave a positive review, subscribe, and share it with your friends and colleagues.
• The Logistics of Logistics Podcast: Google, Apple, Castbox, Spotify, Stitcher, PlayerFM, Tunein, Podbean, Owltail, Libsyn, Overcast
• Check out The Logistics of Logistics on Youtube